2024-0730-2218 10 Years in Tamriel - Success of 'The Elder Scrolls Online'

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L-Origin

• The Elder Scrolls Online

  • 2007 - 2014
  • 2007
    • 最开始是 The Elder Scrolls Origins =
      • World of Warcraft
        • Player vs. Environment, fun game for everyone
        • Accessible PvE
      • Dark Age - Camelot
        • Strategic PvP, everyone benefits from pvp
      • The Elder Scrolls Oblivion
        • World-class IP, lore and setting
  • 2011
    • The rule of fives
      • 5 minutes - looks fantastic
      • 5 hours - fun
      • 5 days - a lot to do
      • 5 months - endgame is deep and interesting
      • 5 years - best friends are in
  • 2012 - decision point - refining the vision
    • The Elder Scrolls Skyrim
      • 人们对于老滚系列的认知被改变了
      • 原来的 pillar 不再有效
    • 改变
      • The Elder Scrolls Origins -> The Elder Scrolls Online
        • 不想让玩家觉得这是一个续集
      • Pillar 改变
        • Elder Scrolls Online is An engaging and Modern RPG that Encourages players to Group and explore the Beautiful continent of Tamriel during a time Of great conflict
          
        • Play the game instead of UI
          
  • Decision point - megaserver
    • 当时的大部分游戏的 PVP
      • Sharding
        • 人们在不同的服务器玩，这样人们就不能在一起玩，只能登出之后重新选择相同服务器
    • 改变 - shardless
      • 只是让不同区域不同，但游戏还是一个游戏，不需要登出重新选游戏服务器
      • 当时这很超前，现在已经变成了行业标准 - cloud
      • 好处
        • 空区域负载低
        • Pvp 可以方便地进行
        • 玩家不再需要选择服务器
        • 人们可以随意交流 不再存在服务器隔阂
        • 人们可以互相指导 经济系统也运行良好
        • 所有的区域的负载都很好 - 使得人们在每个区域的分布都不错
          • 这样其实就可以做一些热更新，不用担心服务器融合导致的公关问题
            • 没有人知道现在到底有多少玩家在玩
  • 2014
    • Decision point - reflection and reaction
      • 玩家很多
      • 但玩家不喜欢订阅制
      • 不够老滚
      • 因为玩家进度不同导致的服务器分离
        
    • 希望在修复之后再登录主机
    • Update 6
      
  • 20150315 重新登陆 PC
    • Takeaway - 如果数据告诉你要做大改动那就不要害怕，做！
      
  • 201506 登陆主机
    
  • Decision point - orsinium in 20-15
    • How to follow a huge success?
      
    • one big question - what level is Orsinium?
      • Answer - player level doesn't matter
      • 玩家可以直接拉新朋友一起玩而不用创新号 - 对社区非常友好
      • 并且公会也可以在这里发力

• Decision point - One Tamriel in 2016

  • 问题
    • Bring a friend
    • Too many decisions at character creation
    • TLDR - still too much player separation
  • One tamriel - level scale
    • Group with anyone, any time
    • Play with any alliance
    • Start anywhere, do anything in any order
  • 问题 - progression 割裂
    • 将每个区域都划分为不同难度的区域
    • 
    • The entire game is the endgame
      

• Decision point - chapters
  

  • 保持势头
    
  • 2017 - morrowind
    
    
    • Revenue - 60% higher than 2016
    • 为什么不叫 expansion 而是 chapter - 不想让玩家觉得只是 endgame 玩家才能玩

• What's next
  
  

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https://gdcvault.com/play/1034368/10-Years-in-Tamriel-Success

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